Jessica Parker

Celebrity Status April 29, 2012

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More and more celebrities are investing a lot of time into social media.  Many of celebrities have thousands if not millions of Twitter followers and Facebook friends.  However, time isn’t the only thing celebrities are investing.  According to March Communications many celebrities are investing in social media sites and apps.



For instance, Justin Timberlake has recently purchased a portion on MySpace in hopes to turn around the social media site.  Along with Justin Timberlake, Lady Gaga just paired up with Tomorrow Ventures to invest in Backplane, a company scheduled to launch at the end of August.  This social media site called Backplane is a “sort of social network for rabid fans of everything from football to pop music.” And we cannot forget about the king of Twitter, Mr. Ashton Kutcher.   Kutcher is an investor in Foursquare, an iPad app and Airbnb, a website that matches travelers looking for a cheap room with homeowners looking to rent.  These are just to name a few celebrities.  It has also been mentioned that the popular heartthrob Justin Bieber has also invested in various social media websites.  As well goes for his ever popular girlfriend Selena Gomez, has followed in his footsteps and has also been said to invest in a few current social media apps and sites.



Celebrities are very influential in today’s society, from everything that is fashionable clear down to what is acceptable to eat.  With all of these famous people investing into social media, there is no doubt that social media is here to stay.  (I’ll be very interested to see if Justin Timberlake is able to turn MySpace around!)



Filed under: Journalism — jessicaleaparker @ 3:36 am
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First off, this class was awesome and I have learned so much! Although my friends may joke about me being a “Twitter Major,” I have learned so much more! I now know how to draw up a social media plan, check statistics and actually use my LinkedIn.



This class has been very useful in my attempt to find a job!  I now have a blog to showcase “writing samples,” I have a current LinkedIn to help connect with people just like me and I have a lot more experience with social media in general! My favorite part of this class was our visit to the Humane Society.  Not only was Bear the cutest dog on the planet, but I was able to see how a girl just like me, and who was once in my position, has made so much progress in her job and with what she does, simply because of social media! Needless to say, it was very inspiring.  One part of this class that I did not enjoy quite as much was Google+.  I feel that there was a reason it never boomed and took over Facebook like everyone originally anticipated.  Google+ seems harder to communicate with others, more cluttered and for lack of a better word…. “boring.”



Social media was always a class that I enjoyed attending. (Especially on Pie Day!)  I feel that this is a class I can apply to my everyday life, whether that is in my personal life or in the business world.   Lets be honest, when is someone in my future job going to come up to me and ask me when and where the Printing Press was invented? All in all, this was a very useful and fun class! Thanks Carol!


Facebook’s Big Purchase $$$ April 24, 2012

Filed under: Journalism — jessicaleaparker @ 1:40 am
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Facebook has recently made what most people would consider quite a big purchase.   That purchase would be none other then the popular Instagram.  This big purchase consisted of Facebook paying Instagram $1 billion.  Facebook did this by paying $300 million in cash for Instagram and about 23 million shares of common stock. In addition, Facebook has agreed to pay a $200 million termination fee to Instagram if the government happens to block the deal. Facebook hopes to sell the stock for about $31 per share. However, if Facebook’s stock price goes up to $40 — then the company’s market cap could be as high as $104 billion. (This could be a very likely possibility.)


I personally feel now that Facebook has purchased Instagram, even more people will use it.  Because now it is made easy and convenient for people without smart Phones or iPod Touches to use Instagram without any conflict or extra technology.  Instagram will also have even more attention brought upon it when being associated with Facebook that has billions of daily users.


The filing notes that Facebook bought Instagram “as independent mobile applications to enhance our photos product offerings and to enable users to increase their levels of mobile engagement and photo sharing.” This will be a nice feature for Facebook to add; in turn this could gain even more Facebook users.


I have heard mixed reviews about the big purchase.  Many Instagram users were upset because they feel that it will lose its “cool” effect once everyone has it.  Other users are glad that everyone can now have the opportunity to use Instagram.


Timely Timelines April 16, 2012

Filed under: Journalism — jessicaleaparker @ 3:50 pm
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Timelines are helpful in being organized and completing a goal.  After recently reading the master of social media ROI, Olivier Blanchard and his advice on timelines, I have been able to see how crucial a social media plan is.



When implementing a social media plan using a timeline has proven to be very helpful.  A timeline gives you guidelines of when things need to be done, and what it is that needs to be done.  It is a helpful way of organizing your goals.



For our final social media project we have chosen to use Theta Phi Alpha sorority and set up a social media plan and timeline for the sorority.  We have set up our timeline into 3 months and what will be accomplished during each month.  After reading this article, it is apparent that the final project needs to go into more depth on what will be accomplished each and every day.



In order to make this plan work, the timeline must be followed to a tea.  There must be a plan; a team and action must be taken.   By implementing a plan for the women of Theta Phi Alpha we are hoping to help their social media in many ways.  We are asking them to create a blog that will link back to both their Twitter and Facebook, and we are also asking them to use and become more familiar with Instagram and Pinterest.  Social media is constantly changing and in order to stay current you have to be able to change with it.


The Dangers of Facebook February 26, 2012

Filed under: Journalism — jessicaleaparker @ 6:14 am
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Many of us have had Facebook for years, along with other social media sites such as; twitter, foursquare and even MySpace (back in the day).  But along with any social media site, it is important to take precautions.  I currently just read an article called The Dangers of Facebook.  This article concentrated on giving a few helpful safety hints to the users of Facebook.



This is what they suggested…

▪   Consider restricting access to your profile. If the site allows it, it’s a good idea to limit access to your profile. Don’t allow strangers to learn everything they can about you. It’s just not safe.

▪   Keep your private information private. Never post your full name, Social Security number, address, phone number, full birth date, financial information, or schedule. These will make you vulnerable to identity thieves, scams, burglars, or worse.

▪   Choose a screen name that is different from your real name. Avoid using any personal information that would help someone identify or locate you offline.

▪   Think twice before posting your photo. Photos can be used to identify you offline. They can also be altered or shared without your knowledge.

▪   Don’t post information that makes you vulnerable to a physical attack. Revealing where you plan to meet your friends, your class schedule, or your street address is almost an open invitation for someone to find you. Remember that a photo in front of the Co-op tells strangers you are in Austin, and quite likely at the university.

▪   Use your common sense. If you are contacted by a stranger online, find out if any of your established friends know the person, or run an online search on them (after all, you can use these things to your own benefit too!). If you agree to meet them, make it in a public place and invite others to join you.

▪   Trust your instincts. If you feel threatened or uncomfortable during an online interaction, don’t continue the dialogue. Report any offensive behavior to the social networking Web site administrators.

▪   Be suspicious. Don’t take any information you receive from a new online contact at face value. The Internet makes it easy for people to say or do things they would never say or do in public or in face-to-face interactions. Protecting yourself is the smart thing to do.



As with any social network sites, it is important to remember to not post anything you wouldn’t want to show your employer or future employer, everything that is on the web, is there to stay.  I am a strong believer in using social media to network and improve your businesses.  But you always have to be careful when giving out any personal information or photos.  Always be smart when using social media.


Social Media for Good February 20, 2012

Filed under: Journalism — jessicaleaparker @ 5:13 pm
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Being fluent in the language of social media is crucial in today’s current society.  Social Media is


used for an array of different things, such as; advertising, promotions and personal use.  Social


Media for Good helped small businesses and employees to learn and become more comfortable


with social media.



Attendees were able to ask questions to well qualified social media enthusiasts.  This was helpful


for attendees to see how social media is beneficial to them and their everyday lives.  (Both business


and even personal.) They also had the opportunity to get personal help from everything such as


getting started, to perfecting their social media skills.



It was interesting to hear how small businesses have been able to expand their business through


social media.   One company for example gets most of its “hype” through twitter and their Facebook


page.  This is something that you would have never heard of in the past.



It seems as though every business is jumping on the social media “bandwagon.”  So much so, that


it is almost necessary to know social media.  Even our parents who were not raised using social


media, must now be fluent in the social media language.  There is a growing amount of parents on


Facebook, twitter and many others.


Google+ or Facebook? February 6, 2012

Filed under: Journalism — jessicaleaparker @ 6:14 am
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When Google+ was first announced to the public, it was said to be the so-called “Facebook killer.”  So far, that hasn’t happened, but why is that?



It is apparent that both Google+ and Facebook share many similar qualities and characteristics to one another. Using both social networking sites you have the ability to create posts and leave comments on what others post, you have friends and acquaintances using both, and you can upload pictures to both Facebook and Google+.



Given the fact that both social networking sites are so similar, why has Facebook remained on top?  As a college student who has used Facebook for many years, I believe the reason is due to the fact that everyone is already comfortable with Facebook.  For some people creating a Facebook account was a step out of the box, and joining another social networking site to them, would just be obscured.



I have just recently jumped on the Google+ bandwagon, and I know that I personally enjoy Facebook more because both sites are so similar and I am already comfortable with Facebook.  I also personally enjoy how many security options Facebook gives you compared to Google+.   I feel that Google+ is not as confidential as Facebook.   For example, to be friends with someone on Facebook, two people have to be in mutual consent.  One person adds the other as a friend, and that person then has the ability to accept the friend request or deny it.  However, with Google+ anyone can follow you, and then you have your own decision on who you want to follow.  This characteristic is very similar to twitter.  Given the fact that you can follow others who do not follow you, and vice versa.



All in all, Facebook has done a great job of staying on top of its game.  Although every time Facebook makes changes to its settings and layouts, people complain, yet nonetheless Facebook has more users then ever.