Jessica Parker

Facebook’s Big Purchase $$$ April 24, 2012

Filed under: Journalism — jessicaleaparker @ 1:40 am
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Facebook has recently made what most people would consider quite a big purchase.   That purchase would be none other then the popular Instagram.  This big purchase consisted of Facebook paying Instagram $1 billion.  Facebook did this by paying $300 million in cash for Instagram and about 23 million shares of common stock. In addition, Facebook has agreed to pay a $200 million termination fee to Instagram if the government happens to block the deal. Facebook hopes to sell the stock for about $31 per share. However, if Facebook’s stock price goes up to $40 — then the company’s market cap could be as high as $104 billion. (This could be a very likely possibility.)


I personally feel now that Facebook has purchased Instagram, even more people will use it.  Because now it is made easy and convenient for people without smart Phones or iPod Touches to use Instagram without any conflict or extra technology.  Instagram will also have even more attention brought upon it when being associated with Facebook that has billions of daily users.


The filing notes that Facebook bought Instagram “as independent mobile applications to enhance our photos product offerings and to enable users to increase their levels of mobile engagement and photo sharing.” This will be a nice feature for Facebook to add; in turn this could gain even more Facebook users.


I have heard mixed reviews about the big purchase.  Many Instagram users were upset because they feel that it will lose its “cool” effect once everyone has it.  Other users are glad that everyone can now have the opportunity to use Instagram.


Timely Timelines April 16, 2012

Filed under: Journalism — jessicaleaparker @ 3:50 pm
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Timelines are helpful in being organized and completing a goal.  After recently reading the master of social media ROI, Olivier Blanchard and his advice on timelines, I have been able to see how crucial a social media plan is.



When implementing a social media plan using a timeline has proven to be very helpful.  A timeline gives you guidelines of when things need to be done, and what it is that needs to be done.  It is a helpful way of organizing your goals.



For our final social media project we have chosen to use Theta Phi Alpha sorority and set up a social media plan and timeline for the sorority.  We have set up our timeline into 3 months and what will be accomplished during each month.  After reading this article, it is apparent that the final project needs to go into more depth on what will be accomplished each and every day.



In order to make this plan work, the timeline must be followed to a tea.  There must be a plan; a team and action must be taken.   By implementing a plan for the women of Theta Phi Alpha we are hoping to help their social media in many ways.  We are asking them to create a blog that will link back to both their Twitter and Facebook, and we are also asking them to use and become more familiar with Instagram and Pinterest.  Social media is constantly changing and in order to stay current you have to be able to change with it.